SUSTAINABILITY

ONE MILLION TREES TOWARDS BECOMING CO₂ NEGATIVE

Endura has just planted 1.3 Million Trees. When we launched our One Million Trees Initiative at the start of 2020, we committed to planting one million trees annually for the next ten years to ultimately eliminate Endura’s carbon footprint. With the help of our reforestation partners in Mozambique, the first year’s target was exceeded by 30%, with more than 1.3 million mangroves planted in the Maputo Bay area and plans to start planting here in Scotland soon. With this important milestone met, we have now set a bold new target - to become CO₂ negative by 2024.

1 MILLION TREES. EVERY YEAR.

A step in the right direction

From 2020 onwards, we have committed to planting one million trees annually to help reduce the quantity of carbon in the atmosphere and we are on schedule. As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change around garment eco credentials, longevity of product use and end-of-life, we believe there is one over-riding challenge for the planet - which is Climate Change. 

“The one thing we must focus on now is the Climate Emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read the story)
This means that for every apparel garment you buy we will plant a tree.

PFC FREE SINCE 2018

As early movers in this area, all Endura products have been PFC Free since autumn 2018. This means that where we offer a durable water repellent treatment on the outer of garments, it is not damaging to the environment. This goes above and beyond the legal environmental requirement in most territories and illustrates our commitment to kit that is gentle on the planet.

BIO-DEGRADABLE PROOFERS

In part due to the switch to PFC-Free "Durable Water Repellency" in our range, it is required to re-proof our products more regularly. In 2018 we launched our biodegradable and PFC-free proofer and cleaning agents to the market so that we can maintain the performance of our clothing and at the same time protect the planet.

PACKAGING

98% of point of sale packaging can be recycled.

Endura now offers to chemically recycle all of our LDPE bags that are used by its retailers and has investigated and confirmed that the CO2 emissions in returning the bags to Endura’s distribution centres in the UK and Europe and then reprocessing them to form new LDPE bags are dramatically less than creating new bags from raw petrochemicals.

We have removed all laminate and gloss finishes from our packaging and tags to ensure that they are easily recyclable since 2015. We will not stop there though, and are now actively developing alternative solutions to the poly bag and display in store.

BUILT TO LAST

Endura kit stands the test of time.

Endura has a reputation for enduring and durable kit that relishes the stresses that biking subjects it to. Our kit stands the test of time and this keeps it in circulation for a very long time. It is widely acknowledged that using a product for a long time considerably reduces its environmental impact.

WE DON'T USE PTFE

PTFE is a a particularly persistent compound often found in the waterproof membranes of some premium brands. It takes an exceptionally long time to break down in the natural environment. Endura has moved away from using it since 2014.

WE MAKE LOCAL & REPAIR

Production and repair facilities on site

At Endura we buck the trend and continue our tradition of over 25 years manufacturing in the UK close to our customers a proportion of our offer.

We also offer a non-warranty repair service where we can extend the life of your product and stop the frustration of scrapping an otherwise perfectly functioning product after a crash.

WORLD-CLASS ETHICAL SOURCING

Endura is a member of the Pentland family of brands. Pentland Brands has an enviable reputation for corporate responsibility and ethical trading as well as being great place to work. You can read more about Pentland Brands’ ethical stance, credentials and values here.

WHAT'S NEXT?

We recognise that we have a long way to go before we will be satisfied that we have done all we can to eliminate our environmental impact as a brand and fully lived up to our values in terms of sustainability. We are involved in many projects around end-of-life, plastic reduction and recycling to name just a few. We are committed to facing up to this challenge head on and not simply tinkering around the edges. Sustainability is a value that is espoused all the way from the top of Endura and it now shapes the way we design our product and how we operate our business. We are aiming to be carbon neutral very soon.