CAMPAIGNS

WE ARE BUILT ON BAGGIES

Right now we are all in need of some light relief and this mock-u-mercial mini-film celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternate universe... 

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PRO SL BIBSHORT

Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivalled comfort.

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GV500 - OFF'N'ON

With over 25 years of heritage engineering game-changing cycling kit for on and off road, few brands are better placed to deliver a no-nonsense Gravel collection. The Endura GV500 range deploys our favourite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface. 

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LUMINITE

We’ve been making cycle commuter’s journeys safer and more comfortable for many years. We are introducing a major revamp of the super-bright Luminite jackets, dialling up the visibility and keeping the aesthetic bang up to date. Utilising highly breathable waterproof ExoShell20™ throughout the jackets as well as large reflective panels you don’t have to compromise on safety for comfort and function.

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IT'S ALL ABOUT THE BIKE SPLIT

The Endura Drag2Zero aero triathlon program, QDC (Quick Dry Cool), has been developed in partnership with Simon Smart of Smart Aero Technology.

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MT500 #FORCEFORGOOD

Endura introduce the fourth generation of MT500 Waterproof Jacket as chosen by Rachel, Dan and Gee Atherton. Slicker, sharper, Hi-fi Sci-fi that stands firm side-by-side with our awesome helmets and protection. This fabric is also certified as having been made in a way that eliminates harmful substances from the supply chain, ensuring that products are safe for consumers, workers and the environment. 

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THE ENDURA "ONE MILLION TREES" INITIATIVE

Endura have just planted 1 Million Trees and will be CO2 Negative by 2024. Find out more about our sustainability stories.